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Scaling Businesses with Performance Marketing

Scaling Businesses
with Performance Marketing

I help businesses generate qualified leads and profitable growth through Meta Ads, Google Ads, conversion optimisation, and performance marketing. With 6+ years of experience and over 1,150 campaigns launched, I focus on building systems that deliver measurable business results.

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I help businesses generate qualified leads, lower acquisition costs, and scale profitably using Meta Ads, Google Ads, CRO, and performance-driven marketing strategies.

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Years of Experience
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Campaigns Launched
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Complex Meta Issues Resolved
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Some of the Amazing Clients I’ve worked with

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── About Me

Helping
 Businesses
Scale Through Performance Marketing

Helping
 Businesses
Scale Through Performance Marketing

🚀 6+ years of experience managing 1,150+ paid advertising campaigns across Meta, Google, and LinkedIn with a focus on generating qualified leads and profitable growth.

I’m Muhammad Zaighum Sarwar, a Performance Marketing Consultant specializing in helping businesses build scalable lead generation systems.

Over the years, I’ve worked with startups, agencies, and established businesses across the USA, UK, UAE, Canada, and Australia. My expertise goes beyond launching ads; I help businesses improve their offers, customer journeys, landing pages, conversion tracking, and overall marketing strategy to maximize ROI.

Whether it’s Real Estate, Insurance, Home Services, SaaS, or other lead-generation businesses, my goal is always the same: generate better-quality leads, lower acquisition costs, and build systems that continue to perform as companies grow.

I believe great marketing isn’t just about getting clicks, it’s about building a predictable system that consistently turns advertising spend into business growth.

Email

zaighumrai@gmail.com

WhatsApp

+92 310 4301046

🚀 I helped a B2B HR SaaS Business go from startup to $1M+ ARR through extensive SEO processes and PPC campaigns in just one year.

 

My name is Zunair Maqbool, and I specialise in SaaS growth and marketing for B2B companies.

 

For the past three years, I’ve been helping SMBs and specifically SaaS startups achieve sustainable growth through actionable digital marketing strategies🎖️.

 

6 years-experienced marketing professional turned into a specialist of SaaS marketing. Helped over 3+ SaaS founders dominate online.

Email

zunair.maq@gmail.com

WhatsApp

+92 300 6747377

Popular Services

Specialised Performance Marketing
Services

Specialised Performance Marketing Services

01

Performance Marketing Strategy

Customer acquisition planning, funnel strategy, KPI development, launch planning.

02

Meta Ads Management

Lead generation, scaling, campaign optimization, testing and scaling.

03

Google Ads Management

Search, Display, Performance Max and YouTube campaigns focused on measurable ROI.

04

Meta Account Troubleshooting

Business Manager, Pixel, verification, restrictions & account recovery

05

Marketing Consultancy

Performance audits, launch readiness, website reviews and growth strategy.

06

Analytics & Tracking

Meta Pixel, Google Analytics, Conversion API, LinkedIn Insight Tag and conversion tracking.

07

Copywriting & Ad Messaging

High-converting ad copy, landing pages & marketing content

08

Conversion Rate Optimization

Landing page strategy, customer journey, messaging and conversion optimization.

── WHY PERFORMANCE MARKETING

Great Businesses
 Deserve Great Marketing

Performance Marketing

── WHY PERFORMANCE MARKETING

Great Businesses
 Deserve Great Marketing

Building a great product or service is only half the battle. Sustainable growth comes from consistently reaching the right people, earning their trust, and converting them into customers.

Many businesses invest heavily in creating an exceptional offer but struggle to generate predictable leads because their marketing lacks the right strategy, messaging, or customer journey.

Performance marketing removes the guesswork. By combining data, advertising, conversion optimisation, and continuous testing, we build systems that attract qualified prospects and turn marketing spend into measurable business growth.

Whether you’re launching a startup, scaling an established business, or entering a new market, success comes from building a repeatable acquisition system, not relying on luck.

Ready to Build a Predictable Growth System?

Book a Strategy Call

── case study 1

Accelerated Growth for Resourceinn to Achieve $1M in ARR

Client: Resourceinn HRMS
Industry: Human Resource (HRM SaaS)
Role: Performance Marketing Manager
Objective: Transform Resourceinn’s digital presence to achieve significant market share and $1 million in Annual Recurring Revenue (ARR).

 

We started by revamping their Google Ads strategy, redesigning their website, and optimizing landing pages, we significantly boosted conversions. Implementing advanced tracking and remarketing campaigns enhanced user engagement. A robust SEO strategy, including content creation and link building, increased organic traffic and search engine rankings. Comprehensive rebranding and an effective social media strategy solidified Resourceinn’s market presence, resulting in enhanced…

Learn More

── Case Study 1

Accelerated Growth for Resourceinn to Achieve $1M in ARR

What They Say

Zaighum showed integrity and agility, he managed to exceed all expatiations. We gained market share and acquired valuable clients when we collaborated with Zaighum, he is very meticulous and gives allot of passion coupled with expertise to the job at hand and comes highly recommended by my company here at Virtual Assistant Pioneers

Karim Zidan

Karim Zidan

CEO & Founder Virtual Assistant Pioneers

Zaighum always amazed me with his business insight and original approaches to solving problems. Proactive, dynamic, perfectly organized, brilliant, insightful and independent. He is ready to deal with difficult situations and solve the problems on time. He always takes care of the job with priority. I would like to thank him for being patient with me on my queries. He is a really extraordinary person. Recommend for any challenging role.

Sheikh Khawar Qayyum

Partner @ Phaedra Solutions

What a pleasure it’s been to work with Zaighum & Co! They offer a wide variety of services and come equipped with a wealth of knowledge and support. We look forward to collaborating with you guys again.

Stanley SallayStanley Sallay

Founder Eye Kandi

B2B marketer & growth strategist – Aiming to assist SaaS founders succeed in the digital landscape.

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Paid Advertisement Revamping and Launch

Resourceinn faced persistent issues with their Google Ads campaigns, hindering their ability to achieve desired growth. To address these challenges and capitalize on their business objectives, I undertook the following actions:

 

1. Audit and Revamp of Existing Campaigns:

 

  • Conducted a comprehensive audit of all existing paid search campaigns.
  • Discontinued ineffective campaigns and restructured the entire campaign strategy.
  • Implemented a new structure with 16 distinct campaigns, each targeting specific ad groups and distributing the budget effectively.

2. Collaboration and Research:

 

  • Collaborated with the design and development teams to conduct design and usability research.
  • Revamped the website designs and developed new landing page variations focused on conversions.
  • Worked closely with the sales team to gain insights from past prospects and refine targeting strategies.

3.  Advanced Tracking and Optimization:

 

  • Set up comprehensive web tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  • Enabled advanced tracking for user interactions and conversion events.
  • Utilized Hotjar for heatmap analysis to gain insights into user behavior and further optimized campaigns.

4. Remarketing Campaigns:

 

  • Launched remarketing campaigns on the Google Display Network and Facebook.
  • Created tailored landing pages for remarketing audiences, enhancing engagement and conversions.

Results:

 

  • Significant 15% boost in campaign performance and conversions.
  • Efficient budget utilization, allowing high-performing ad groups to thrive.
  • Enhanced user tracking and data-driven optimizations.

Organic SEO Growth and Authoritative Backlinks

To complement the paid advertising efforts, I developed and executed a robust SEO strategy aimed at driving organic growth and building authoritative backlinks.

 

1. Content Strategy and Funnel Implementation:

  • Developed a comprehensive content strategy utilizing a Top of Funnel (TOFU) to Middle of Funnel (MOFU) approach.
  • Created and optimized on-page and off-page blogs targeting a mix of long-tail and high commercial intent keywords.

2. Website Optimization and Reverse Silo Structure:

  • Implemented a reverse silo structure on the website to enhance internal linking and improve search engine rankings.
  • Conducted extensive keyword research and integrated major keywords into the website content.

3. Link Building and Competitor Analysis:

  • Dedicated resources to link-building efforts, publishing blogs on high-traffic, authoritative websites.
  • Focused on creating foundational backlinks and outranking competitors in search engine results.
  • Achieved top 5 rankings for 8-10 high commercial intent keywords in the first 3 months of continuous efforts.

Results:

  • Significant 150% increase in organic traffic and search engine rankings.
  • Higher conversion rates through targeted content and optimized web pages.
  • Enhanced domain authority and online visibility.

Rebranding and Social Media Growth

To solidify Resourceinn’s market presence and create a strong brand perception, a comprehensive rebranding and social media strategy was implemented.

 

1. Digital Assets and Website Revamp:

  • Led the rebranding efforts, including the creation of new digital assets and web content to lift up Resourceinn as a market leader.
  • Revamped the old website to reflect the new brand identity and improve user experience.

2. Social Media Strategy:

  • Developed and executed a social media strategy to increase brand awareness and engagement.
  • Created and shared value-driven content across social media platforms to attract and retain followers.

3. Continuous Improvement:

  • Regularly analyzed social media metrics to refine strategies and improve performance.
  • Leveraged social media insights to drive traffic to the revamped website and landing pages.

Results:

  • Enhanced brand recognition and a cohesive brand identity which ultimately marked Resourceinn as a market leader.
  • Increased social media engagement and follower growth.
  • Improved website traffic and user engagement through targeted social media campaigns.

Conclusion

Through a strategic combination of paid advertising, SEO, rebranding, and social media growth, Resourceinn successfully transformed from a struggling startup to achieving $1 million in ARR just within a year. My role as a Performance Marketing Manager played a pivotal role in driving this growth, showcasing the power of integrated digital marketing strategies in achieving significant business milestones.